assure
assure — verb
1. to speak firmly and confidently to a worried listener so they stop having doubts
to speak firmly and confidently to a worried listener so they stop having doubts about a fact or about something that will happen.
Dr. Nikolai assured Noa that the test results were completely normal.
assure + somebody + that-clause
The pilot assured the nervous passengers of a smooth landing in Taipei.
assure + somebody + of + noun
"Your dog will be fine," the vet assured the crying little boy.
I can assure you that nobody touched your bike while you were inside.
The mayor assured residents the broken water pipes would be fixed by Friday.
- warn
tells someone of danger rather than calming their doubts
文法句型
assure + somebody + (that)-clause
assure + somebody + of + noun
assure + somebody + "direct speech"
用法筆記
Object must be a person or group, never a thing. Distinguish from sense 2 (MAKE CERTAIN), where the object is the outcome itself, not a listener.
常見錯誤
2. to do something that guarantees a future result will definitely happen, such as
to do something that guarantees a future result will definitely happen, such as a victory, a place, or a supply.
Two early goals from Bram assured the team a place in the final.
assure + somebody + noun (guaranteed outcome)
Strong sales in Asia have assured the company's profits for another year.
assure + noun (future result)
Her brilliant exam results assured her a scholarship to Cambridge.
The architect's careful planning assured the new library opened on schedule.
Her strong work record assured Jamal a promotion before the year ended.
- jeopardise
puts a future result at risk rather than locking it in
文法句型
assure + noun (outcome)
assure + somebody + noun
用法筆記
Subject is typically a cause, action, or quality (not a speaker). Object is the outcome itself. Often appears in the passive ("victory was assured"). Distinguish from sense 1, where the object is always a person.
常見錯誤
3. (used by British insurance firms) to formally promise, in exchange for regular s
(used by British insurance firms) to formally promise, in exchange for regular small contributions, that money will be paid out when somebody dies — usually to that person's family.
Mr. Patel had assured his life for £200,000 to protect his three children.
assure + one's life + for + amount
All staff at the factory are assured against accidental death at work.
passive: be assured against + risk
The old policy only assured the breadwinner, not other family members.
Mrs. Wright assured her grandmother's life so the funeral costs would be covered.
- insure
the standard modern word, used for all kinds of risks (cars, homes, lives)
- underwrite
technical term for an insurance company taking on a risk
文法句型
assure + somebody/something
assure + somebody + against + noun
用法筆記
Almost only British, almost only in life-insurance contracts. Americans and most modern British speakers use "insure" instead. Often seen in the fixed phrase "assured sum" or in company names ending in "Life Assurance".