hype
hype — noun
1. the kind of loud, excited attention that a product, event, or person receives in
the kind of loud, excited attention that a product, event, or person receives in the media or online, often because companies or fans are making it seem more important or exciting than it really is.
Despite the media hype before the film's release, the story was disappointing for most viewers.
collocation: media hype
Adisa's new restaurant got a lot of hype on social media even before it opened its doors.
The company's latest tablet failed to live up to all the hype that surrounded its launch.
Most of the buzz around the new game was just marketing hype from the publisher.
The Watanabe family had heard so much hype about the theme park that they expected more than a three-hour wait.
- understatement
deliberate restraint in describing something
文法句型
the hype (around/about something)
live up to the hype
all the hype
用法筆記
Often carries a critical tone — when you call something 'hype,' you are suggesting the attention is exaggerated or not fully deserved.
常見錯誤
hype — verb
1. to talk about or advertise something a lot in order to create public interest, o
to talk about or advertise something a lot in order to create public interest, often by making it seem more exciting, important, or impressive than it really is.
Streaming services are hyping their new series with giant billboards all over the city.
transitive: hype + direct object (a product or event)
The coach tried to hype the players before the final match with an emotional speech in the locker room.
phrasal: hype + someone + up (to excite or motivate)
The documentary was hyped by critics as the most important film of the year.
Meera's friends hyped the new bubble tea shop so much that she went there the very next morning.
Investment firms often hype small technology companies to attract more buyers.
- downplay
to make something seem less important
文法句型
hype + noun phrase
hype + noun phrase + up
be hyped as + noun phrase
be hyped up
用法筆記
Frequently passive in journalistic writing (e.g., 'the product was hyped as a breakthrough'). Adding 'up' (hype someone/something up) is common in informal conversation.
常見錯誤
hype — adjective
1. very good, exciting, or impressive — used in casual conversation, especially amo
very good, exciting, or impressive — used in casual conversation, especially among younger speakers, to show strong enthusiasm or approval.
Theo said the new skate park was hype and that we should all go there this weekend.
slang: predicative adjective after 'be'
That party at Yuki's house last night was hype — the music was amazing and everyone was dancing.
Everyone at school is saying this new album by the Korean band is absolutely hype.
Indra showed me her new sneakers, and honestly, they were hype — the design was really unique.
- lame
slang opposite; means uncool or disappointing
文法句型
something + be + hype
that + be + hype
用法筆記
This is American slang used mostly by younger people in informal spoken settings. It is NOT suitable for formal writing, academic work, or professional communication. Not widely used in British English or in Taiwan; learners should understand it when hearing it but use with caution.