promotional
promotional — adjective
1. relating to the activities a business or organisation carries out to make people
relating to the activities a business or organisation carries out to make people aware of a product, service, or event and to encourage them to buy or take part — for example, a promotional offer that gives a discount, or a promotional leaflet that describes what is on sale.
Stefan picked up a promotional leaflet about the new gym at the train station.
attributive before noun: promotional leaflet
The company sent Aoi a promotional email offering a twenty percent discount on running shoes.
promotional email + offering [benefit]
Tamar got a free T‑shirt at a promotional event in the city park.
Caio used a promotional code online to get free delivery on his order.
A short promotional video was placed on social media to introduce the new restaurant menu.
- advertising
narrower — refers specifically to paid announcements (ads), whereas promotional covers offers, discounts, and events too
- marketing
broader — includes market research, product development, pricing, and distribution, not just promotion
- publicity
usually used as a noun; as a modifier (publicity campaign) it emphasises media coverage rather than direct selling tactics
文法句型
promotional + noun
用法筆記
Almost always used before a noun (attributive). Common in retail, e-mail marketing, and event promotion contexts.