relaunch
relaunch — noun
1. the event or process of presenting a product, service, or company to the public
the event or process of presenting a product, service, or company to the public again, usually after making changes or after a long period away from the market
Ayana led the relaunch of the hotel's reward programme.
lead + the relaunch of + noun phrase
The relaunch of the magazine brought in many new readers.
the relaunch of + noun + brought + result
After months of planning, the relaunch of the old cinema drew a large crowd.
Quinn's team spent six months preparing the relaunch of their online service.
- reintroduction
less commercial in tone; simply means bringing something back
- revival
suggests something had declined or become unpopular before being brought back
- comeback
informal, often used for a person or brand returning after a period of failure
- discontinuation
the permanent end of a product or service
用法筆記
Frequently appears in the pattern 'the relaunch of + noun phrase'. The noun phrase is usually a brand, product, publication, or institution.
常見錯誤
2. an event in which a boat, ship, or spacecraft is put back into service after bei
an event in which a boat, ship, or spacecraft is put back into service after being out of the water, out of operation, or under repair
The relaunch of the fishing boat took place after three months of repairs.
the relaunch of + vessel + took place after
Engineers planned the relaunch of the research ship for the spring.
The navy announced the relaunch of the patrol boat after its upgrade.
After the review, the relaunch of the satellite was set for Tuesday.
- refloat
specific to boats being put back on water after being grounded
- recommissioning
formal; used for military vessels or spacecraft returning to active duty
- decommissioning
the permanent retirement of a vessel or spacecraft
用法筆記
Less common than the business sense. Typically found in news reports about maritime vessels or space missions.
relaunch — verb
1. to present a product, service, or company to the public again, especially after
to present a product, service, or company to the public again, especially after making changes to improve it or to attract new customers
The car company decided to relaunch its electric scooter at a lower price.
relaunch + product + at + price
Renata plans to relaunch her online shop with a new website next month.
The restaurant will relaunch under a new name after the kitchen work.
Tuan's team relaunched the app after fixing all the reported problems.
The company relaunched its travel insurance after the pandemic ended.
- reintroduce
less marketing-focused; simply means to bring back
- revive
suggests something had lost popularity or was failing before being restored
- reissue
narrower; used for media such as books, music, or films
- discontinue
to stop offering a product or service permanently
文法句型
relaunch + noun phrase
relaunch (no object)
用法筆記
Object is typically a brand, product line, publication, or service. The word implies that the item existed before but was removed or paused. Not used for entirely new offerings.
常見錯誤
2. to return a ship, boat, or spacecraft to active service after it has been out of
to return a ship, boat, or spacecraft to active service after it has been out of the water, under repair, or in storage
The crew relaunched the sailboat after a short stop at the harbour.
relaunch + vessel + after + action
NASA plans to relaunch the weather satellite once the repairs are complete.
Fishermen relaunched their boat after the storm had passed.
The marina helped Eitan relaunch his yacht after the winter break.
- refloat
more specific to boats that have been lifted out of water or have sunk
- recommission
formal; used for military or official vessels returning to active status
- decommission
to permanently remove a vessel from active service
文法句型
relaunch + noun phrase
relaunch (no object)
用法筆記
Used both for small vessels (fishing boats, yachts) and large spacecraft. When the context is clear, the object can be dropped: 'The ship relaunched after repairs.'