upmarket
upmarket — 形容詞
1. describing goods, services, or places that are of a high standard and cost more
高檔的
指價格高、品質好的產品或場所
describing goods, services, or places that are of a high standard and cost more than average, usually aimed at people with enough money to spend on quality.
The Wei family bought a flat in an upmarket area of London near the park.
魏家在倫敦公園附近的一個高檔社區買了一間公寓。
collocation: upmarket + area/neighbourhood
Élise prefers upmarket skincare products even though they cost twice as much.
Élise 偏好高檔護膚產品，即使價格貴上一倍。
upmarket + product category
That upmarket chocolate shop sells boxes wrapped in gold paper for over a hundred dollars.
那間高檔巧克力店賣的禮盒用金紙包裝，要價超過一百美元。
Anjali wore a simple but upmarket dress to her firm's annual dinner.
Anjali 穿著一件簡單但高檔的洋裝參加公司的年度晚宴。
- downmarket
The direct opposite, suggesting lower quality and lower price.
- budget
Designed to be affordable, often with fewer features or lower quality.
文法句型
upmarket + noun
用法筆記
Common in British English; American English usually uses 'upscale' instead. Typically appears before a noun (attributive position), though predicative use ('That restaurant is very upmarket') is also heard.
常見錯誤
upmarket — 副詞
1. toward the part of a market where goods and services cost more and are of a high
高端化
企業轉向高價位市場的策略
toward the part of a market where goods and services cost more and are of a higher standard, often as part of a planned business change.
The local bakery decided to move upmarket by adding artisan bread and premium cakes.
這家在地麵包店決定走高端路線，開始販售手工麵包和高級蛋糕。
collocation: move upmarket
Obi warned that moving upmarket too quickly would lose their regular budget customers.
Obi 警告說，太快轉向高端市場會流失原本的平價顧客。
move upmarket + that-clause consequence
After years of selling basic furniture, the brand repositioned itself upmarket with a designer collection.
在多年銷售基本款家具之後，該品牌重新定位到高端市場，推出設計師系列。
Analysts say the car maker's move upmarket helped it survive the economic downturn.
分析師認為，這家車廠轉向高端的策略幫助它度過了經濟衰退期。
- upscale
American English equivalent; used in the same way with verbs like 'move' or 'go'.
- downmarket
The opposite direction — toward cheaper, lower-quality goods.
文法句型
move upmarket
shift upmarket
go upmarket
用法筆記
Describes a business strategy rather than a physical direction. Almost always paired with a verb such as 'move', 'shift', 'go', or 'reposition'. Can also appear in the noun phrase 'a move upmarket'.