visibility

visibility — noun

1. the distance at which objects can still be seen clearly through the air, especia

1.名詞B1
釋義

the distance at which objects can still be seen clearly through the air, especially when affected by fog, rain, smoke, or darkness

例句

The pilot reported poor visibility and delayed landing the plane until the fog cleared.

collocation: poor visibility

On clear mornings, visibility in the national park can reach over thirty kilometres.

pattern: visibility + reach + distance

同義詞
  • clarity

    focuses on how sharp and clear things look, not specifically on distance or weather

  • clearness

    less common; same general meaning but not tied to weather reporting

反義詞
  • haze

    a condition that reduces visibility, rather than a direct antonym

  • fog

    a weather phenomenon that drastically lowers visibility

文法句型

visibility + is + adjective

low/poor/good/clear + visibility

用法筆記

Often paired with an adjective such as low, poor, good, clear, or zero. Frequently used in weather reports, aviation, and driving contexts.

常見錯誤

❌The visibility is very bad today because of the smog.
✅Visibility is very poor today because of the smog.
💡native speakers typically use 'poor' or 'low' with visibility rather than 'bad.'
❌I could not see the mountain because of bad visibility.
✅I could not see the mountain because visibility was poor.
💡avoid using 'bad' as a direct modifier; restructure the sentence.

2. how much public attention a person, product, cause, or issue receives through be

2.名詞B2
釋義

how much public attention a person, product, cause, or issue receives through being seen and noticed by an audience

例句

The charity run brought visibility to the issue of clean water in poor villages.

collocation: bring visibility to

Small businesses often struggle to gain visibility when larger companies dominate the online market.

collocation: gain visibility

同義詞
  • exposure

    more common in marketing; focuses on reaching an audience rather than being noticed

  • publicity

    suggests active promotion by media or PR; stronger connotation of deliberate attention-seeking

  • prominence

    implies a higher status or importance, not just being seen

反義詞
  • obscurity

    the state of being unknown or unnoticed — the direct opposite of public visibility

文法句型

visibility + of + noun phrase

give/bring/raise + visibility + to

用法筆記

Common in marketing, activism, and career contexts. Frequently used with verbs like increase, raise, improve, gain, bring, or give. The passive form ('was given more visibility') is also common.

常見錯誤

❌The new product got a lot of visibility in the magazine.
✅The new product gained a lot of visibility from the magazine feature.
💡the preposition 'from' sounds more natural than 'in' when specifying the source of visibility.
❌We need to increase the visibility of our brand to the customers.
✅We need to increase the visibility of our brand among customers.
💡use 'among' (not 'to') for the target audience.