branding
branding — 名詞
1. work done to shape how the public sees a product, company, person, or place, so
品牌塑造
塑造可辨識的形象
work done to shape how the public sees a product, company, person, or place, so it becomes easy to recognize and remember.
Strong branding helped the tea shop stand out on a busy street.
強而有力的品牌塑造讓這家茶店在熱鬧街上特別顯眼。
branding + stand out in market
After the merger, the airline spent months on branding for its new name.
合併後，這家航空公司花了好幾個月為新名稱進行品牌塑造。
spend time on branding
Good branding made tourists remember the island by its green turtle logo.
好的品牌塑造讓遊客因綠海龜標誌記住這座島。
For ceramic artists, branding online can matter as much as booth rent.
對陶藝創作者來說，網路上的品牌塑造和攤位租金一樣重要。
The hospital hired Noa to lead branding across its neighborhood clinics.
這家醫院聘請 Noa 負責各社區診所的品牌塑造。
- brand building
very close in meaning, but it often stresses long-term growth of a brand
- marketing
broader than branding; it also includes pricing, sales, and distribution
- positioning
focuses more narrowly on the place a brand should occupy in buyers' minds
文法句型
invest in branding
branding for a company or product
用法筆記
Usually uncountable. This sense often follows verbs like invest in, improve, or lead, and it contrasts with sense 2, which names the finished look rather than the work behind it.
常見錯誤
2. the visual style and other identifying features that make people think of a cert
品牌視覺
品牌呈現出的視覺風格
the visual style and other identifying features that make people think of a certain product or company.
The cafe's branding uses warm yellow boxes and a hand-drawn bird.
這家咖啡館的品牌視覺採用暖黃色外盒和手繪小鳥圖案。
branding + colors and logo
Even without words, Hana knew the phone company's branding from its silver rings.
就算沒有文字，Hana 也能從銀色圓環看出那家手機公司的品牌視覺。
branding as recognizable look
The new branding mixes dark blue signs with simple white menus.
新的品牌視覺把深藍招牌和簡單的白色菜單配在一起。
At the station, the city's branding appears on maps and ticket gates.
在車站裡，這座城市的品牌視覺出現在地圖和票口上。
Poor branding made the juice bottles look dull beside brighter rival labels.
糟糕的品牌視覺讓這些果汁瓶和更亮眼的對手標籤擺在一起時顯得很普通。
- visual identity
the closest design term and slightly more technical than branding
- look
more informal and often used for general appearance
- house style
narrower; it usually means a controlled set of design rules
文法句型
the branding of a company
branding with colors or symbols
用法筆記
Usually singular when talking about one company's overall look. Distinguish from sense 1: this sense points to the colors, symbols, and style people see, not the planning process.