promo

promo — 名詞

1. a short video that a company, band, or filmmaker creates to draw attention to a

1.名詞B2
釋義

宣傳片

為宣傳產品而製作的短片

a short video that a company, band, or filmmaker creates to draw attention to a product, most often a new song or film release.

例句

The band filmed their promo for the new single at an old warehouse in Buenos Aires.

這個樂團在布宜諾斯艾利斯的一間舊倉庫拍攝新單曲的宣傳片。

film/shoot + a promo + for + [product]

Sana watched the movie promo three times and decided to buy tickets for opening night.

Sana 把電影宣傳片看了三遍，決定購買首映夜的電影票。

同義詞
  • trailer

    a longer preview that shows key scenes from a film, not used for music or general products

  • advertisement

    a broader, more formal term for any paid promotion across any medium

  • spot

    a very short TV or radio advertisement, usually 15–60 seconds

文法句型

make/film/shoot + a promo

promo + for + [product]

用法筆記

Promo is a shortened form of promotional video. In formal writing, use the full form promotional video or advertisement instead. Do not confuse with trailer, which specifically refers to a longer preview that shows scenes from a film.

常見錯誤

❌The record label made a promo for the concert.
✅The record label made a promotional video for the concert.
💡In professional or formal writing, use the full form promotional video instead of the shortened promo.

2. a public appearance, interview, or advertisement in which a writer, musician, or

2.名詞B2
釋義

宣傳活動

為增加銷量安排的宣傳行程或廣告

a public appearance, interview, or advertisement in which a writer, musician, or performer talks about or shows their work to encourage people to buy it.

例句

Kwame agreed to do a radio promo for his novel while he was in Melbourne.

Kwame 答應在墨爾本停留期間為他的小說做一次廣播宣傳活動。

do + a + radio promo + for + [product]

The publisher arranged a promo tour that took the author to bookstores in six different cities.

出版社安排了一趟宣傳之旅，讓作者走訪六個不同城市的書店。

promo tour

同義詞
  • publicity

    broader term for any media attention, not necessarily arranged by the creator

  • promotion

    the full, more formal term for promotional activities

  • campaign

    a planned series of promotions over a period of time

文法句型

do + a + promo

promo + for + [book/film]

promo + tour/trip

用法筆記

Can refer either to the advertisement itself (a newspaper promo) or to a personal appearance or interview (a TV promo). Frequently combined with the medium: radio promo, TV promo, press promo, online promo. Often followed by for + the work being promoted.

常見錯誤

❌I watched a promo for the new Marvel movie. It was three minutes long and showed key scenes.
✅I watched a trailer for the new Marvel movie.
💡For films, a trailer is a preview of the storyline; a promo is a shorter general advertisement or an interview-based appearance.