launch
launch — 名詞
1. A special event organised to celebrate the first public appearance of a new prod
發佈會；推出
新產品或作品首次公開的活動
A special event organised to celebrate the first public appearance of a new product, service, book, or creative work.
The publisher invited over a hundred guests to the launch of Mira's cookbook.
出版社邀請了上百位賓客參加 Mira 食譜書的發佈會。
collocation: launch of + [creative work]
Gabriela spent six months organising the launch of her fashion brand in Taipei.
Gabriela 花了六個月時間籌備她在臺北的時裝品牌發佈會。
The product launch included live demonstrations and interviews with the design team.
這場產品發佈會包括現場示範以及與設計團隊的訪談。
More than three thousand people attended the app launch at the convention centre.
超過三千人參加了在會議中心舉辦的應用程式發佈會。
用法筆記
Often used as a compound noun before another noun: product launch, book launch, app launch.
2. The moment a newly built vessel enters the sea for its maiden voyage, or a rocke
下水；發射
船隻首次入水或太空船升空
The moment a newly built vessel enters the sea for its maiden voyage, or a rocket carrying a satellite or crew lifts off from the ground toward space.
Thousands of spectators gathered at the port to watch the launch of the new ferry.
數千名觀眾聚集在港口，觀看新渡輪的下水儀式。
collocation: launch of + [ship]
The launch of the weather satellite was broadcast live on national television.
氣象衛星的發射過程在全國電視臺現場直播。
collocation: launch of + [satellite]
Strong winds forced the team to delay the rocket launch until Thursday morning.
強風迫使團隊將火箭發射推遲到星期四上午。
A military band played during the ceremony for the launch of the navy's newest destroyer.
軍樂隊在海軍最新驅逐艦的下水典禮上演奏。
常見錯誤
3. A motor-powered boat used to carry passengers over short distances, often betwee
汽艇
搭載乘客短程行駛的動力小船
A motor-powered boat used to carry passengers over short distances, often between a larger ship and the shore or across a river or lake.
A motor launch carried passengers from the cruise ship to the small island.
一艘汽艇將乘客從郵輪載往小島。
compound noun: motor launch
The lake patrol used a fast launch to check fishing permits every weekend.
湖面巡邏隊每週末都會用一艘快艇檢查釣魚許可證。
Sahil rented a motor launch to take his family across the harbour for a picnic.
Sahil 租了一艘汽艇，載家人橫跨港灣去野餐。
The launch could carry up to twenty passengers across the river in ten minutes.
這艘汽艇十分鐘內就能載二十名乘客渡河。
用法筆記
This sense (a type of boat) is far less common than the other noun senses. Learners at B1 level may encounter it in travel or nautical contexts. Avoid confusing with the verb senses.
launch — 動詞
1. To set a major plan or project in motion — for example, beginning a marketing ca
推出；發起
開始籌劃的活動或首次公開產品
To set a major plan or project in motion — for example, beginning a marketing campaign, opening a new business, or introducing a newly developed item to buyers.
The company plans to launch a new electric scooter next spring.
該公司計劃明年春季推出一款新的電動機車。
collocation: launch a product
Tamar launched a campaign to raise money for the local library.
Tamar 發起了一項為當地圖書館募款的活動。
collocation: launch a campaign
The police launched an investigation into the robbery the same afternoon.
警方在同一天下午對這起搶案展開調查。
Felipe launched his own restaurant after working as a chef for ten years.
Felipe 當了十年廚師後，創立了自己的餐廳。
The charity launched a programme to teach coding to teenagers in rural areas.
這家慈善機構推出了一個專案，教偏鄉青少年寫程式。
- start
More general; can be used for any beginning, large or small
- initiate
More formal, often used in official or procedural contexts
- debut
Used specifically for the first public appearance of a product or performance
- roll out
Phrasal verb; suggests a gradual introduction across multiple locations or stages
文法句型
launch + noun phrase
launch + noun phrase + into + noun phrase
用法筆記
Frequently takes objects like campaign, investigation, product, initiative, scheme, programme, attack. When used intransitively, often with 'into': 'She launched into a long explanation.'
常見錯誤
2. To propel a vessel, spacecraft, rocket, or missile outward into its operating en
發射；使下水
將船或太空船送入水域或太空
To propel a vessel, spacecraft, rocket, or missile outward into its operating environment — a ship into the sea, a rocket beyond the atmosphere, or a weapon toward a target.
NASA launched a rover towards Mars aboard a powerful rocket.
美國太空總署用一枚強大的火箭將探測車發射往火星。
passive: be launched from/into/towards
The shipyard launched the new aircraft carrier after five years of construction.
造船廠在五年的建造後，讓新的航空母艦下水。
collocation: launch a ship / launch a vessel
Japan launched a spy satellite into orbit early this morning.
日本今天清晨將一枚間諜衛星發射進入軌道。
The submarine launched a missile during the joint military exercise.
這艘潛艇在聯合軍事演習中發射了一枚飛彈。
文法句型
launch + noun phrase
launch + noun phrase + into + noun phrase
be launched from + noun phrase
用法筆記
Often used in the passive voice ('was launched from') in news reporting. Distinguish from sense 1 (BEGIN): sense 2 involves physically propelling an object, not starting an activity.
常見錯誤
3. To jump or spring forward with a sudden burst of energy, or to throw your body f
躍入；撲向
猛然向前或向上跳躍
To jump or spring forward with a sudden burst of energy, or to throw your body forcefully in a particular direction.
The diver launched herself off the ten-metre platform and into the pool.
跳水選手從十公尺跳臺一躍跳入泳池。
pattern: launch + oneself + off/into/across
Kemi launched herself across the gym floor to save the ball from going out.
Kemi 飛身撲過整個體育館地板，救回即將出界的球。
The cat launched itself at the bird feeder, scattering seed everywhere.
那隻貓猛地撲向鳥飼料器，把種子撒得到處都是。
Walid launched into a sprint the moment the starting gun fired.
起跑槍聲一響，Walid 就猛然衝了出去。
文法句型
launch + reflexive pronoun + prepositional phrase
launch into + noun phrase
launch forward
用法筆記
Usually takes a reflexive pronoun (launch oneself/himself/itself) followed by a prepositional phrase indicating direction. The 'launch into' pattern can extend metaphorically to starting an activity with energy (e.g. 'launch into a speech').