wholesale
wholesale — 形容詞
1. relating to a business model where goods are supplied in very large amounts at l
批發的
大量低價出售商品給零售商
relating to a business model where goods are supplied in very large amounts at lower rates to shops and companies, as opposed to selling individual items to people buying for themselves.
The cafe owner gets a wholesale price on beans by ordering directly from the importer.
這家咖啡店的老闆直接向進口商訂購，就能拿到豆子的批發價。
wholesale + noun (price)
Paloma's family runs a wholesale business that sells tiles to hardware stores across the region.
Paloma 家族經營批發生意，銷售磁磚給全國各地的五金行。
wholesale + noun (business)
Wholesale markets in big cities often open before sunrise to serve shop owners.
大城市的批發市場經常在日出前就開門營業，服務來進貨的店家。
Mei's grocery store needed a wholesale license to buy snacks from food factories.
Mei 的雜貨店需要申請批發許可證，才能直接向食品工廠購買零食。
- retail
opposite business model — selling to individual customers in small quantities
文法句型
wholesale + noun
用法筆記
This adjective almost always appears before a noun. Common noun partners include 'price', 'business', 'market', 'customer', and 'license'.
常見錯誤
2. done on a very broad scale and affecting many things at once, often without care
大規模的
大範圍且不加區別的
done on a very broad scale and affecting many things at once, often without careful thought about the individual details or consequences.
The new manager made wholesale changes to the team without consulting anyone first.
新經理在沒有諮詢任何人的情況下，對團隊進行了大規模的人事調動。
wholesale + noun (changes)
The principal's wholesale cancellation of all school field trips upset both students and parents.
校長大規模取消所有校外教學的決定，讓學生和家長都很不滿。
wholesale + noun (cancellation)
Yael opposed the wholesale destruction of the old library, which could have been repaired instead.
Yael 反對將舊圖書館整棟拆除，認為那棟建築本來可以修復的。
Gita criticized the wholesale closure of local clinics, which left many patients without care.
Gita 批評了大規模關閉地方診所的做法，導致許多病患無人照顧。
- sweeping
very close in meaning; 'sweeping changes' and 'wholesale changes' are nearly interchangeable
- blanket
emphasizes covering everything without exceptions ('blanket ban', 'blanket policy')
- indiscriminate
highlights the lack of careful selection; often more negative than 'wholesale'
文法句型
wholesale + noun (of change/destruction/dismissal)
用法筆記
This sense often carries a negative tone, especially when describing actions that are considered too extreme or lacking in proper consideration. Common noun partners include 'changes', 'destruction', 'dismissal', 'reform', and 'attack'.
常見錯誤
wholesale — 名詞
1. the cost charged to shops and other businesses by manufacturers for buying goods
批發價
生產商賣給零售商的價格
the cost charged to shops and other businesses by manufacturers for buying goods in bulk, as opposed to the amount that individual customers pay in stores.
The boutique buys its dresses at wholesale and then adds a markup for customers.
這間精品店以批發價購入洋裝，再向顧客加價出售。
at wholesale (prepositional phrase)
Anjali compared the wholesale with the retail price to calculate her profit margin.
Anjali 比較了批發價和零售價，來計算自己的利潤空間。
the wholesale (used as countable noun)
Small shop owners can buy their products at wholesale if they meet the minimum order requirements.
小型店家只要達到最低訂購量，就能以批發價進貨。
The wholesale price of cooking oil has risen sharply because of the poor harvest this season.
由於今年收成不佳，食用油的批發價格大幅上漲。
- trade price
a synonym for the price paid by businesses buying from each other
- bulk rate
focuses on the quantity discount rather than the business model
- retail price
the price paid by end customers in shops
文法句型
at wholesale
pay wholesale
用法筆記
Commonly appears in the phrase 'at wholesale' (meaning 'at the wholesale price'). It can also be used as a countable noun ('the wholesale') to refer to the specific price of a particular product.
2. the business or activity of buying goods in huge amounts from producers and sell
批發業
大量銷售商品給零售商的商業活動
the business or activity of buying goods in huge amounts from producers and selling them to shops or other businesses that then sell them to the public.
Ryo has worked in wholesale for fifteen years, supplying fabrics to fashion brands.
Ryo 從事批發業已經十五年，供應布料給各大時裝品牌。
work in wholesale
The company moved from retail into wholesale and saw its monthly profit jump from $3,000 to $18,000 within two years.
這家公司從零售業轉型進入批發業後，月獲利在兩年內從三千美元躍升至一萬八千美元。
into wholesale
Wholesale requires a large warehouse and a reliable network of transport companies.
從事批發業需要大型倉庫以及可靠運輸網絡的配合。
Hoa runs a wholesale business that imports 500 kilos of oolong from Taiwan for cafés.
Hoa 經營一間批發公司，每月從台灣進口五百公斤烏龍茶供應給咖啡館。
- bulk trade
emphasizes the large-quantity nature of the business
- distribution
broader — includes wholesale but also other types of product movement
- retail
the opposite model of selling directly to individual customers
文法句型
in wholesale
work in wholesale
用法筆記
This uncountable noun refers to the trade or sector, not the price. Common phrases include 'in wholesale' (as a business area) and 'work in wholesale' (as a profession).
常見錯誤
wholesale — 副詞
1. in very large quantities at a low cost, typically so that the goods can be resol
以批發價
以大量低價的方式購買或銷售
in very large quantities at a low cost, typically so that the goods can be resold at a higher price for profit.
The bakery buys flour wholesale from a local mill to keep its costs down.
這間烘焙坊向當地磨坊以批發價購買麵粉，以降低營運成本。
buy + wholesale
If you order the parts wholesale, you can build the machine for half the price.
如果你用批發價訂購零件，組裝這台機器的成本可以省下一半。
order + wholesale
Emre sells his handmade furniture wholesale to hotels and office buildings.
Emre 將他手工製作的家具以批發價格賣給飯店和辦公大樓。
Restaurants in the area purchase their vegetables wholesale to save money on ingredients.
這個地區的餐廳以批發價格採購蔬菜，藉此節省食材開銷。
- retail
selling items one by one to individual customers at a higher price
文法句型
buy/sell/purchase wholesale
用法筆記
This adverb usually follows a verb of transaction. Common verbs it modifies include 'buy', 'sell', 'purchase', 'order', and 'supply'. It answers the question 'in what manner?' regarding the transaction.
常見錯誤
2. on a very broad scale without making careful distinctions or considering individ
大規模地
不加區別地大範圍進行
on a very broad scale without making careful distinctions or considering individual cases.
The factory closed and laid off workers wholesale without any warning or severance pay.
這間工廠關閉後，未經任何預告或資遣費就大規模解僱了員工。
verb + wholesale (laid off wholesale)
The landlord decided to raise rents wholesale on all tenants, even those who never caused any problems.
房東決定對所有房客全面漲租，連那些從未造成任何問題的住戶也不例外。
verb + wholesale (raise rents wholesale)
Zola criticized the plan to demolish houses wholesale without checking which ones could be saved.
Zola 批評了這項計畫，因為它要在沒有檢查哪些房屋還能保留的情況下就整批拆除。
After the merger, the new owners replaced staff wholesale and brought in their own team.
合併之後，新老闆全面撤換了員工，並帶來了自己的團隊。
- indiscriminately
the most direct synonym; strongly emphasizes lack of careful selection
- en masse
from French, means 'as a whole group' without the negative connotation
- across the board
applies equally to everything, often neutral in tone (e.g., 'a pay raise across the board')
- selectively
with careful choice rather than blanket application
- individually
case by case rather than all at once
文法句型
verb + wholesale
用法筆記
This sense often carries a critical or negative tone, suggesting that the action is too broad and lacks proper judgment. Typical verbs it modifies include 'dismiss', 'lay off', 'cut', 'replace', 'remove', and 'destroy'.
wholesale — 動詞
1. to sell goods in very large amounts, usually at low prices, to shops or other bu
批發銷售
大量出售商品供零售商轉賣
to sell goods in very large amounts, usually at low prices, to shops or other businesses rather than to ordinary customers.
David's farm wholesales fresh vegetables to supermarkets across the region every morning.
David 的農場每天早上將新鮮蔬菜批發給全國各地的超市。
wholesale + noun + to + place (transitive with indirect object)
The company wholesales its handmade soaps to boutique hotels and gift shops.
這家公司將其手工肥皂批發給精品飯店和禮品店。
Ada wholesales directly to retailers and does not work with individual customers.
Ada 直接將產品批發給零售商，不接一般散客的訂單。
The factory wholesales its products at a price that small shops can afford.
這間工廠以小型店家負擔得起的價格進行批發銷售。
- sell in bulk
a phrasal alternative with the same meaning, more transparent
- distribute
broader — includes wholesale but also other channels like delivery and logistics
- retail
to sell goods individually to the end customer
文法句型
wholesale + noun (transitive)
wholesale to + person/place (intransitive)
用法筆記
The verb form is less common than the adjective or adverb. When used transitively, the object is the goods being sold ('wholesale furniture'). When used intransitively, it is followed by 'to' indicating the buyer ('wholesale to retailers').